The Swedish Seal of Quality (Svenskt Sigill) is the quality label for assured food. The label guarantees the food has been produced on farms, which follow strict criteria for safe food, animal welfare, responsibility for the environment and a vivid landscape. The fundamentals of Swedish Seal is a set of rules, different for different kinds of food production. The rules are developed in co-operation with experts, researchers, the sector specific industry and organisations that have an interest in the specific production. An independent audit company reviews the farm's compliance with the Swedish Seal criteria.

The label makes it easier for consumers to feel safe and make a conscious choice and hence contribute to a sustainable agriculture and a prosperous countryside.