Swedish Agriculture supports a number of basic values. Intense discussions lie behind these values that have been developed jointly by LRF (Federation of Swedish Farmers) and the farm owned food industry co-operatives. The values are referred to as "The Swedish Model". It contains three areas of commitment.

• Safe food
  We will offer consumers safe food from animal and crop production. (No harmful residues, contagious transmittable diseases or harmful chemicals should be found in Swedish produce)
  
  
• Ethical values
  We think that nature and animals can be used responsibly for producing food. We must ensure a good animal welfare and environmental care. (Animals should be bred to be healthy and should live well without the use of drugs. We must take precautions and be transparent about the use of genetically modified organisms)
  
  
• Environmental care
  We must maintain the ability for the cultivated landscape and arable land to produce food. The biodiversity on land and in water have to be protected as well as the cultural heritage. (We must keep a vivd landscape, minimise the risk of pesticides, improve circulation of nutrients on farms, ensure a safe circulation of nutrients between city and countryside, keep a good waste management and decrease discharges of climate gases.)

Swedish Seal share these values. We believe they are the precondition for developing a prosperous agriculture. These values is the base for our five promises:

1) Safe food
2) Animal welfare
3) A vivid landscape
4) Responsibility for the environment
5) Independently checked

The promises are put into action when the farmers comply with the Swedish Seal criteria.